... that atmosphere at a winery has the potential to positively influence consumer emotions and wine purchasing behaviours. Live music and the natural environment were particularly formative of atmosphere and consumer emotions and their subsequent wine purchasing while visiting the winery. The distinction allowed...

...Modesto De Luca; Raffaele Campo; Rosalind Lee Purpose A considerable body of literature has shown how the perception of flavor is the result of a multi-sensory combination. Starting with this premise, this paper aims to verify how music impacts on wine flavor. Design/methodology/approach...