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Keywords: Narrative approach
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Journal Articles
International Journal of Wine Business Research (2021) 33 (3): 377–393.
Published: 08 December 2020
... collected in Nairobi, Kenya. Taking a narrative approach, this paper uses positioning theory as a fine-grained linguistic methodological tool to analyze stories of gendered wine consumption. Findings A key finding of the study is that wine consumption can enact, and be enacted by, wider normative...
