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Keywords: National cultures
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Journal Articles
International Journal of Wine Business Research (2013) 25 (1): 27–49.
Published: 15 March 2013
... of performance as dependent variables. However, the MARKOR scale is found to be better in explaining changes in the dependent variable when the latter is measured by actual sales and gross margins (objective performance). National cultural dimensions (power distance and uncertainty avoidance) have an impact...

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