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Keywords: National strategies
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Journal Articles
International Journal of Wine Business Research (2026) 38 (2): 271–291.
Published: 07 April 2026
... and stability of the resulting typology were verified through a series of statistical validation tests. Findings The analysis reveals a positive association between strategic alignment with the “on-brand” national strategy and export intensity. The most successful exporters are “Quality-Driven Organic...
