... a bibliographic review and a data survey conducted through netnography research to analyze 954 visitor reviews on TripAdvisor shared by visitors to Vale dos Vinhedos. Also, statistical analysis is performed to assess whether there are any significant variations in attribute citations among different market...

... the consent of online users before using their posts. However, Langer and Beckman (2005) argue that this would weaken a major strength of netnography, namely, its unobtrusiveness. Further, Roy et al. (2015) suggest that “in order to conduct research in public forums or groups (e.g. TripAdvisor...

...Ana Laura Hernández; Silverio Alarcón; Lino Meraz Ruiz Purpose This paper aims to offer an experiential segmentation based on the analysis of comments from wine tourists from different Mexican wine regions, using netnography as a data collection and analysis tool. Design/methodology/approach...

... of winescape as seen from the perspective of organized travel. Design/methodology/approach The study uses the netnography approach by analyzing online user-generated content. A total of 118 TripAdvisor reviews for a wine tour company in Piemont, Italy, were coded using NVIVO12 software. Findings Six...

... but also how the different profiles use Twitter differently. Sarah Quinton can be contacted at: sequinton@brookes.ac.uk © Emerald Group Publishing Limited 2012 Twitter Value Wines Social media Micro‐blogs Brand engagement Netnography Brands Consumer behaviour Early...