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Keywords: Non-pecuniary benefits
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Journal Articles
International Journal of Wine Business Research (2019) 31 (3): 385–405.
Published: 05 August 2019
...-oriented” style, characterized especially by the achievement of non-pecuniary benefits, represents the prevailing style amongst the interviewed winery owners, in contrast to the “business-oriented” style, which features typical producers described by mainstream economic theory. Originality/value...
