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Keywords: Online brand identity/online brand image convergence
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Journal Articles
Online branding strategy for wine tourism competitiveness
Available to Purchase
International Journal of Wine Business Research (2019) 31 (2): 130–150.
Published: 07 June 2019
... Text mining Tourism management Web communication Online brand identity/online brand image convergence Wine tourism destination The growth of online platforms and virtual communities used by well-informed and demanding consumers has made social Web communication an important tool...
