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Keywords: Online survey
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Journal Articles
International Journal of Wine Business Research (2021) 33 (1): 60–79.
Published: 03 June 2020
... 02 05 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Wine tourism Germany Mixed-methods Relevance Challenges Online survey In-depth interview Wine tourism is a growing niche market that is continuously increasing...
Journal Articles
International Journal of Wine Business Research (2018) 30 (1): 19–41.
Published: 12 March 2018
... and private) or restaurant consumption (personal and public) or as a gift (impersonal and public). Design/methodology/approach An online survey was used to understand the changing importance of value indicators based on differing purchase goals. The snowball sample was comprised of marketing professionals...
