... most to winery market performance. Entrepreneurial opportunity perception, however, was found to positively mediate the risk taking–winery market performance relationship, while negatively mediating the competitive aggressiveness–winery market performance relationship. The authors found...

.... He was confident in his capability to learn a new trade. He believed in education and looked for opportunities in local higher education institutions to learn more about grape cultivation and wine production (see Table I). NM’s northern terrain is mountainous and rocky with dry and cold...