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Keywords: Organizational change
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Journal Articles
International Journal of Wine Business Research (2010) 22 (1): 6–26.
Published: 23 March 2010
...@wfu.edu © Emerald Group Publishing Limited 2010 United States of America Viticulture Wines Marketing strategy Organizational change In this paper I use the example of ultra‐luxury wines to examine how knowledge sharing between incumbents and newcomers was crucial in the formation...
