Keywords: Palinka
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Journal Articles

How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers’ alcoholic drink purchases?

Ágoston Temesi, Zoltán Lakner, Brigitta Unger-Plasek
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2023) 35 (4): 521–537.
https://doi.org/10.1108/IJWBR-10-2022-0038
Published: 11 August 2023
... frequency in the beer, wine and pálinka categories; however, their purchase frequency is significantly and positively influenced by BS. Additionally, the degree of BS was somewhat above average for alcoholic beverages compared to nonalcoholic beverages; it was also slightly higher for beer than for wine...
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