... decisions. Surveys Information sources Survey research Wine knowledge Perceived risk Wine involvement Generational cohort theory Wine consumer behaviour With thousands of wine brands, styles and regions, consumers are often confused when purchasing wine. To ease the complexity...

...Benoît Lecat; Eric Le Fur; J. François Outreville Purpose The purpose of this paper is to examine the purchase decision of consumers when faced with a perceived risk related to a “corked” wine for different levels of price. It provides an example of a study of consumer behavior in the context...