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Keywords: Perception
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Journal Articles
International Journal of Wine Business Research (2024) 36 (3): 453–472.
Published: 28 June 2024
...), perception of wine as eco-friendly (PECO), overall positive attitude toward the product (PATT) and the intention to purchase (PINT). Design/methodology/approach The present study relies on a large sample of 478 US citizens. Mediation moderation analysis is adopted for data analysis. Findings...
