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Keywords: Perceptions
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Journal Articles
International Journal of Wine Business Research (2025) 37 (2): 209–232.
Published: 07 November 2023
...Vikas Gupta; Manohar Sajnani Purpose This paper aims to explore the risk and benefit perceptions influencing beer patrons’ purchase and consumption decisions in India. It delves into the drivers behind consumers’ consumption patterns and attitudes towards beer, which subsequently impact...
