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Keywords: Phenotype/Vinotype
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Journal Articles
Predicting wine preference: testing the premises of the vinotype theory
Available to Purchase
International Journal of Wine Business Research (2017) 29 (3): 251–268.
Published: 21 August 2017
... Alcoholic drinks Survey research Catering industry Phenotype/Vinotype Considering that US consumers have a “galaxy of choices” (Veseth, 2013) when it comes to wine and that retail stores may carry more than 800 unique varieties of wine (Howard et al., 2012), it is no surprise that many...
