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Keywords: Political economy
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Journal Articles
International Journal of Wine Business Research (2011) 23 (1): 83–98.
Published: 22 March 2011
.../approach This paper uses a comparative, political economy approach to explore the marketing strategies of the New England Australia wine‐producing region, and the Languedoc‐Roussillon region in France. In particular, following the work of Garcea‐Parpet, the paper seeks to demonstrate that markets are most...

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