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Keywords: Positioning
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Journal Articles
The Marketing of Champagne: The Way Forward
Available to Purchase
International Journal of Wine Marketing (1993) 5 (4): 15–26.
Published: 01 April 1993
... and quality aspects of Champagne production to marketing activities. Lessons for producers of other wines are also given. © MCB UP Limited 1993 Recession Quality Pricing Positioning Signalling The Marketing of Champagne: The Way Forward Markus Salolainen, University of Surrey Champagne...
