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Keywords: Preference
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Journal Articles
Wine labels: an eye-tracking and pupillometry study
Available to Purchase
International Journal of Wine Business Research (2016) 28 (4): 327–348.
Published: 21 November 2016
...Bruno Laeng; Takashi Suegami; Samira Aminihajibashi Purpose The purpose of this paper was to investigate how attention to wine labels related to preference by using quantitative measures of gaze and of the diameter of the eye pupil. We assessed whether eye fixations could predict choices...
