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Keywords: Price perceptions
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Journal Articles
International Journal of Wine Business Research (2011) 23 (4): 338–354.
Published: 08 November 2011
...Nathalie Spielmann; Barry Babin Purpose The purpose of this paper is to look at congruence effects between region and origin of producer on wine evaluations, and review if and how these two features are evaluated together, to determine authenticity, quality and price perceptions. Is a French wine...
