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Keywords: Pricing to market
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Journal Articles
International Journal of Wine Business Research (2019) 31 (4): 509–531.
Published: 27 August 2019
... at European destination markets. Design/methodology/approach The paper applies the pricing-to-market (PTM) model of trade in respect of asymmetric effect of exchange rate changes by using monthly bilateral wine data between January 2000 and December 2016. Findings First, there is evidence of PTM...
