Keywords: Product Sampling
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Journal Articles
International Journal of Wine Marketing (2005) 17 (1): 44–53.
Published: 01 January 2005
...Foo Nin Ho; Mark Patrick Gallagher The purpose of this project was to explore and identify factors that influence a consumer to purchase wine during an afternoon of product sampling (wine tasting). A panel of consumers was recruited for an afternoon of wine tasting at vineyards in Napa, California...

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