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Keywords: Production orientation
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Journal Articles
International Journal of Wine Business Research (2014) 26 (1)
Published: 11 March 2014
... Professor Eli Cohen Consumers France Involvement Marketing Production orientation Terroir Wine producers Wines Article Type: 2013 Awards for Excellence From: International Journal of Wine Business Research, Volume 26, Issue 1 This article originally appeared...
Journal Articles
International Journal of Wine Business Research (2012) 24 (4): 254–270.
Published: 02 November 2012
... Involvement Production orientation Wines France Marketing As a concept, terroir has numerous definitions. The scientific definition relies on geographical, natural, and chemical attributes, whereas the social definition relies on the human and mystical attributes (Vaudour, 2002). Conceptual models...
