.... The case studies had to include wineries that were family owned and actively promoted and marketed their winery as having a strong family heritage link in Victoria, Australia. Findings The results of this investigation suggest that family heritage is a legitimate marketing technique for “New World...

... of branded products, which were heavily promoted, such as Le Piat d'Or; Sichel's Blue Nun and Black Tower. A review of the marketing mix factors for fine wine and beverage wine identifies the following factors as key elements behind their success: Marketing Mix Factors Fine Wines Beverage Wines Product...

... that brand recognition as well as the country of origin effect could be strong marketing tools for Chilean wines. © MCB UP Limited 2002 Branding Chile Wine Strategy Promotion Approaches to Global Branding: The Chilean Wine Industry and the UK Market Christian Felzensztein, International...

... for the wineries staging the festival but also the influence extends and benefits the wider industry. Wine tourism festivals promotion visitation The Propensity of Wine Festivals to Eaeourage Subsequent Winery Visitation The Propensity of Wine Festivals to Eaeourage Subsequent Winery VisjJxtlcri Meg...

.... Britain Wine Drinking Consumer Behaviour Reasoned Action Promotion © MCB UP Limited 1995 Social and Attitudinal Social and Attitudinal Influences on the Intention to Influences on the Intention to Drink Drink Wine Wine Keith E. Thompson and Alexander Vourvachis, Silsoe College, Cranfield 35...