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Keywords: Pub Wine Sales
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Journal Articles
Developments in UK Pub Wine Sales: Responses to Growing Public Consumption of Wine
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International Journal of Wine Marketing (1993) 5 (4): 35–41.
Published: 01 April 1993
...Jetske Van Westering This paper examines publicans' response to the growing UK market in pub wine sales. It considers the findings of recent market surveys relating to wine sales across‐the‐bar, looks at the breweries' commitment to wine sales (research, training, consumer interest) and considers...
