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Keywords: Pupillometry
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Journal Articles
Wine labels: an eye-tracking and pupillometry study
Available to Purchase
International Journal of Wine Business Research (2016) 28 (4): 327–348.
Published: 21 November 2016
... and provided price estimates. Pupillometry was used for labels shown in isolation to obtain a physiological index of their arousing effect and aesthetic appeal. Eye fixations provided an index of what was selected by attention, whereas changes in the pupillary diameter indexed how intensively attention...
