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Keywords: Québec
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Journal Articles
International Journal of Wine Business Research (2020) 32 (2): 267–282.
Published: 09 January 2020
... is to analyze some of the factors related to the characteristics of a firm and quality that may explain the price strategy of wine producers in a new and small wine region, i.e. Québec province in Canada. Design/methodology/approach Data on types of wines and prices are collected from a sample of 40 small...
