... these structures. In this regard, this work explores cluster life cycle (CLC) approaches and orchestration, analyzing their relationship. Design/methodology/approach This qualitative, exploratory research was conducted by using a case study method on the Serra Gaúcha Wine Cluster (SGWC), the leading wine...

... tourism Surveys Wines Survey research Qualitative Red wine Alcoholic drinks Wines and spirits The aim of this study is to investigate the influence of atmosphere on consumer emotions and wine purchasing behaviours to assist winery management with the development and communication...

... Publishing Limited Licensed re-use rights only Qualitative Sustainability Systematic literature review Wine tourism Theoretical The conscientious use of resources, without exceeding their capacity for renewal, is a global concern (Gabler et al...

... Limited Licensed re-use rights only Qualitative Knowledge sharing Entrepreneurship Leadership Conceptual/theoretical New Zealand Family business succession Winegrowing Succession, defined as the transference of ownership control and management to the next generation (Heinrichs, 2014...

... History Interviews Marketing strategy Spain Qualitative Strategy International business Conceptual/theoretical Cava wines are Spanish sparkling wines with their own designation of origin (DO), which was approved in 1991 (Institute of Cava, 2015). A DO refers to a specific place, the name...

... goods. Ian M. Taplin can be contacted at: taplin@wfu.edu 02 09 2015 06 11 2015 15 12 2015 16 12 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Marketing strategy Qualitative Brand management USA...

... relationships are investigated from a collaborative marketing perspective. Design/methodology/approach – Qualitative data were collected via in-depth, semi-structured interviews with 33 wine producers. Industry informant interviews and secondary data collection enabled triangulation of the research...