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Keywords: Quantitative Methods
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Journal Articles
An Empirical Confirmation of Segments in the Australian Wine Market
Available to Purchase
International Journal of Wine Marketing (1999) 11 (1): 19–35.
Published: 01 January 1999
... Limited 1999 Australia Marketing Consumer Behaviour Quantitative Methods Segmentation An Empirical Confirmation of Segments in the Australian Wine Market John Hall, Department of Hospitality, Tourism & Marketing, Victoria University, and Maxwell Winchester, Marketing Science Centre...
