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Keywords: Repeat buying
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Journal Articles
International Journal of Wine Business Research (2009) 21 (4): 354–372.
Published: 06 November 2009
..., price). Christophe Terrien can be contacted at: christophe.terrien@u.picardie.fr © Emerald Group Publishing Limited 2009 Simulation Wines Consumer behaviour Repeat buying France Forecasting consumer choices is difficult because the choice factors used in the decision‐making...
