... suggests that value creation occurs inside the firm through its activities or resources. For example, the resource-based view (RBV) of the firm suggests that combining a unique set of valuable, rare and inimitable resources and capabilities leads to value creation (Penrose, 1959 ; Barney,1991 ; Peteraf...

... end questions. The theory of the resource‐based view (RBV) of the firm is the theoretical framework that was employed in developing relevant hypotheses. Findings The results demonstrate that one can predict the types of business and management courses that owner/managers of wineries want to have...