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Keywords: Resources
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Journal Articles
Business coursework and the resource‐based view (RBV)
Available to Purchase
International Journal of Wine Business Research (2012) 24 (1): 19–32.
Published: 16 March 2012
... end questions. The theory of the resource‐based view (RBV) of the firm is the theoretical framework that was employed in developing relevant hypotheses. Findings The results demonstrate that one can predict the types of business and management courses that owner/managers of wineries want to have...
Journal Articles
National Competitive Advantage as the Context for Marketing Strategy: An Empirical Study of the New Zealand Wine Industry
Available to Purchase
International Journal of Wine Marketing (2004) 16 (1): 36–52.
Published: 01 January 2004
... as a context for the national competitive advantage model. The literature discusses the influence that both organisational resources and national competitive advantage have on organisational performance and profitability, examining such factors as domestic demand, the factors of production, related...
