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Keywords: Retail Store
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Journal Articles
Consumer Preferences for Wine Attributes in Different Retail Stores: A Conjoint Approach
Available to Purchase
International Journal of Wine Marketing (1998) 10 (1): 25–38.
Published: 01 January 1998
... has more utility for buyers who obtain wine directly from the producer. Finally, three wine consumer segments have been identified and characterised in the two regions. Conjoint Analysis Two‐Limit Tobit Model Retail Store Consumer Preferences Market Segmentation © MCB UP Limited 1998...
