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Keywords: Retail prices
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Journal Articles
Factors influencing price premiums of Australian wine in the UK market
Available to Purchase
International Journal of Wine Business Research (2018) 30 (1): 96–116.
Published: 12 March 2018
... analytical technique, the authors examined the relationships between actual retail prices UK consumers pay for Australian wine and product attributes. The authors compared the moderating influence of distribution channel (retail choice) on these relationships. Findings The results provide insights...
