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Keywords: Risk perception
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Journal Articles
International Journal of Wine Business Research (2019) 31 (4): 640–659.
Published: 02 September 2019
...Nadia Van der Colff; Chris Pentz; Helene Nieuwoudt Purpose This study aims to describe South African consumers’ wine risk perception on varietal level with recommendations for Chenin blanc. Design/methodology/approach An exploratory mixed methods approach was followed where qualitative data...
