...Luca Rossetto; Luigi Galletto Purpose The purpose of this paper is to analyze the market of rosé wines in Italy, to outline retail strategies and to investigate to what extent the price is affected by branding these wines. Design/methodology/approach A survey has been carried out on retailers...

...Roberta Capitello; Claudia Bazzani; Diego Begalli Purpose This study aims to focus on consumers’ preferences towards rosé wine and explore whether and how the consumption context may influence consumers’ choices. Design/methodology/approach Using social networks platform, the authors conducted...

...Natalia Velikova; Steve Charters; Tatiana Bouzdine-Chameeva; Joanna Fountain; Caroline Ritchie; Tim H. Dodd Purpose – This paper aims to examine consumer preferences and perceptions of rosé wine with an ultimate purpose of constructing a perceived image of rosé in the cross-cultural context...