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Keywords: SWOT analysis
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Journal Articles
Traditional “Zivana”: a case study of a Cypriot distillery
Available to Purchase
International Journal of Wine Marketing (2006) 18 (2): 112–123.
Published: 01 May 2006
... market and competition are examined, a SWOT analysis is performed and the marketing mix is presented. Design/methodology/approach To gain an initial understanding of the marketing practices employed by the company concerning the production of “Zivana”, the case study method was employed, since its...
