...John D. Pratten; Jean‐Baptiste Carlier Purpose The purpose of this paper is to examine the changes in wine consumption in UK public houses, and to consider if the sector is maximising its sales opportunities. Design/methodology/approach This study has used both secondary and primary sources...

... in Northern Ireland. © MCB UP Limited 1995 Northern Ireland Wine Trade Sales Country of Origin The Northern Ireland Wine Market: Challenges; Changes; and Characteristics Caroline Keown, University of Ulster Introduction Consumers in Northern Ireland are drinking more wine than ever before...