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Keywords: Scale validation
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Journal Articles
International Journal of Wine Business Research (2024) 36 (1): 103–121.
Published: 06 November 2023
... of the wine experience scale in Spain. Design/methodology/approach The scale validation comprised translation, cultural adaptation and validity, in which 250 wine tourists (45.6% male and 54.4% female) from 17 Spanish wineries participated. Data was collected on different days during three consecutive...
