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Keywords: Semi-guided interviews
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Journal Articles
Aesthetics and conviviality as key factors in a successful wine tourism experience
Available to Purchase
International Journal of Wine Business Research (2021) 33 (2): 176–196.
Published: 28 August 2020
... expectations Conviviality Aesthetics Alsace wine region in France France Consumers Organisation Experiential marketing Questionnaire Wine tourism Semi-guided interviews The global wine industry is undergoing rapid transformation, notably because of the change in consumption practices but also...
