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Keywords: Sensorial marketing
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Journal Articles
International Journal of Wine Business Research (2025) 37 (2): 256–276.
Published: 27 August 2024
... China Delphi study Market study Learning management systems Online wine-tasting evaluation Sensorial marketing WSET certification The wine market in China has received a fair amount of attention from both academics and practitioners (Cohen et al., 2022). Prominent international...
