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Keywords: Service attributes
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Journal Articles
Jean-Eric Pelet, Benoît Lecat, Jashim Khan, Sharyn Rundle-Thiele, Linda W. Lee, Debbie Ellis, Marianne McGarry Wolf, Androniki Kavoura, Vicky Katsoni, Anne Lena Wegmann
International Journal of Wine Business Research (2018) 30 (2): 138–152.
Published: 18 June 2018
... loyalty by examining the mediating role of sales promotion and the moderating role of service attributes of the m-commerce websites in influencing the mediation. Design/methodology/approach A total of 3,318 completed surveys were collected. Drawing on a large non-probability criterion-based purposive...
