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Keywords: Signalling
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Journal Articles
The German Wine Law from an Information Economics Perspective
Available to Purchase
International Journal of Wine Marketing (2004) 16 (1): 76–100.
Published: 01 January 2004
.... This uncertainty can be reduced by the information economics mechanism of signalling. We derive signalling requirements that an efficient wine law should fulfill. Subsequently we analyse how the former German wine law and the new profile wine concept comply with these requirements by analysing their effects...
Journal Articles
The Marketing of Champagne: The Way Forward
Available to Purchase
International Journal of Wine Marketing (1993) 5 (4): 15–26.
Published: 01 April 1993
... and quality aspects of Champagne production to marketing activities. Lessons for producers of other wines are also given. © MCB UP Limited 1993 Recession Quality Pricing Positioning Signalling The Marketing of Champagne: The Way Forward Markus Salolainen, University of Surrey Champagne...
