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Keywords: Six-pack can holders
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Journal Articles
Hold my beer! Consumer perceptions of innovative and sustainable secondary packaging
Available to Purchase
International Journal of Wine Business Research (2024) 36 (2): 230–247.
Published: 20 February 2024
... that the package style alone does not influence a consumer’s purchase decisions. Critically, the results also revealed indirect effects; specifically, the Keel Clip and Glue-Pack six-pack can holders were perceived as more innovative than the Pak-Tech holder, which in turn positively influenced perceptions...
