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Keywords: Small to medium‐sized enterprises
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Journal Articles
International Journal of Wine Business Research (2009) 21 (2): 118–142.
Published: 05 June 2009
...Carole Maurel Purpose This paper aims to determine which factors are the most important for French wine small‐ and medium‐sized enterprises (SMEs) to focus on to improve their export performance. French wine companies, mostly SMEs are acting in a market where being internationally competitive...
