... and dining establishments. Design/methodology/approach The paper is essay style with acknowledgments made to extant literature, as well as US industry-based intelligence. Findings Primary challenges facing small wineries trying to enter the restaurant market revolve around constraints imposed...

...David R. Corkindale; Anthony J. Welsh The purpose of the research reported here was to discover what marketing approaches small wineries employ and to what degree they could be attributed to their success. The article describes how the particular issue of measuring ‘success’ and what constituted...