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Keywords: Social cognitive theory
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Journal Articles
International Journal of Wine Business Research (2021) 33 (2): 197–216.
Published: 28 October 2020
.... Because of its significance in the context of this research, social cognitive theory (SCT) will be adopted. Design/methodology/approach Face-to-face, in-depth on-site interviews were conducted with 15 female winery owners and managers in three separate South American wine regions. Findings While...
