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Keywords: Social interaction
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Journal Articles
International Journal of Wine Business Research (2026) 38 (1): 85–113.
Published: 25 November 2025
... be seen at Link to the terms of the CC BY 4.0 licence. Wine tourism Wine festival Visitor segmentation Festival motivation Wine knowledge Social interaction Developing countries Consumer behaviour Wine festivals are pivotal platforms within the global wine tourism landscape...
Journal Articles
International Journal of Wine Business Research (2008) 20 (3): 260–275.
Published: 22 August 2008
... strategy based on the rate of buyers observed in different social groups. Wines Consumer behavior Social status Social interaction Economic theory builds up a general model of the demand for the goods analysis. For a variety of reasons, it does not suit most goods and especially services...
