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Journal Articles
On‐Line Wine — Strategic or Tactical?
Available to Purchase
International Journal of Wine Marketing (2003) 15 (1): 34–43.
Published: 01 January 2003
...Sarah Quinton; Sally Harridge‐March This paper explores the use of interactive marketing by UK on‐line wine providers to discover the extent to which strategic or tactical use is made of the web‐based presence. The four principles of relationship marketing were used as an evaluative framework...
