Keywords: Strategic alliances
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Journal Articles
Journal Articles
Journal Articles
International Journal of Wine Business Research (2010) 22 (3): 308–324.
Published: 24 August 2010
... operations being analysed in terms of strategic changes, notably with regard to the margin for manoeuvre that the players are meant to design and develop. © Emerald Group Publishing Limited 2010 Strategic alliances Acquisitions and mergers Globalization Winemaking France Viticulture...
Journal Articles
International Journal of Wine Marketing (1998) 10 (2): 60–69.
Published: 01 February 1998
... regulation is the formation of a strategic alliance with a home country distributor. This paper presents a case study in how one company, Montana Wines of New Zealand, formed an alliance with Seagrams Chateau in the US. The secret to success is to find the right fit between the philosophies and culture...

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