...Ana María García-Pérez; Vanessa Yanes-Estévez Purpose This paper aims to deepen the strategic choices of wineries by identifying their strategic reference points in their internal and external dimensions, and presenting their strategic positioning typology. Design/methodology/approach...

...) to achieve better company performance. We conclude that strategic position plays a significant role in definition and implementation of competitive strategies that can lead to better firm performance. This study also contributes to discussions of typology in the context of small and micro Brazilian...